Packaging Trends We've Seen Dominate in 2025 (So Far)

In this fast-paced world it can feel impossible to keep up with trends. (Yes, low-rise jeans really are back.) Packaging is no different. For businesses, staying relevant means more than just picking a design that “looks good” it’s about making thoughtful, strategic choices that resonate with your audience and align with broader cultural movements.

With over 250 years in print, we've seen a trend or two in our time, and we’re here to help you navigate the packaging landscape as we reach the halfway point of 2025.

Here are just a few of the trends gaining real traction this year:

The Sustainable Approach

Sustainability has officially moved from trend to necessity. With consumers expecting brands to take responsibility for their environmental impact, and with policy shifts and taxes pushing industries to do better, sustainable packaging is now the standard.
But sustainable doesn’t mean boring. In fact, it’s an opportunity. Recycled and recyclable materials, paired with thoughtful design, can spark conversation and create genuine engagement. Your packaging should reflect your values and your story.

The Minimalist Moment

"Less is more" has been having a resurgence. Amid the noise, minimal packaging helps brands cut through with clarity and focus. Think crisp layouts, pared-back palettes, and premium finishes, like a subtle foil logo or blind embossing - that add sophistication without the clutter. This approach communicates confidence. You don’t need to say it all, you just need to say the right thing, beautifully.

Tactile Textures

We’re all still kids at heart, if packaging looks interesting, we’re going to touch it. That’s where textured finishes come into play. Embossed type, soft-touch laminate, raised UV logos - these tactile touches enhance the sensory experience and signal quality.
While some textures add to production costs, they can offer a big return in terms of customer perception and shelf appeal. We’re always happy to help you explore what works best for your product and budget.

Illustrated Packaging

Illustrations are making a big comeback in 2025. Whether hand-drawn, digitally created, or somewhere in between, artwork-led designs are giving brands a way to inject warmth, personality, and storytelling into their packaging.
This trend is especially popular with artisanal, food, and wellness brands, but its reach is growing to Alcohol brands. With AI generated content flooding the market a well-placed hand drawn illustration can make the product feel authentic, create instant recognition and foster a stronger emotional connection with customers.

Personalised & Limited-Run Packaging

With the increase in mass production, custom touches stand out. Personalised packaging, whether it's customer names, local references, or seasonal editions develops a sense of exclusivity and care.
Digital print technology is making it easier than ever to run smaller batches without compromising on quality. For brands running events, launches, or short-term campaigns, this is a game-changer.

The Rise of Maximalism

To cut through the noise, think bold colours, crazy layered graphics, expressive typography, and packaging that demands attention. Maximalist packaging allows for rich storytelling and layered brand expression. When executed well, it doesn’t feel chaotic but  feels confident and full of life. It’s perfect for brands that want to take up space and show personality in every detail.



Whatever your packaging goals this year, we’re here to bring your vision to life, backed by experience, guided by craftsmanship, and inspired by what’s next.