A New Look for Hairy Coo & Co
From Concept to Shelf: A Recognisable Brand Identity for Scottish Gifts
Hairy Coo & Co is a family-run business based in Dunkeld, Scotland, specialising in creating iconic Highland coo-themed and Scottish-inspired gifts. The brand is beloved for its vibrant and quirky designs, which have made it a popular choice for both locals and tourists looking for a piece of Scottish culture.
The team approached us with a clear vision. They wanted a fresh, cohesive brand identity that would help tie their diverse range of products together and establish a more recognisable image in the marketplace. The goal was to maintain the fun, playful spirit of the brand across all their packaging while appealing to a broader audience and ensuring that each product felt part of the same family.
We began the project by sitting down with Sheila and Emma, the mother-daughter duo behind Hairy Coo & Co, to gain a deeper understanding of their vision. They shared their aspirations for the brand and the type of emotional connection they wanted to create with their customers. It was clear that they wanted a design that felt modern and youthful, yet still reflected the unique Scottish heritage of their products. (They also wanted lots of pink and orange!)
With this in mind, our design team got to work. They began by exploring a bright and bold colour palette that would communicate the vibrancy and creativity central to Hairy Coo’s identity.
Initial concepts revolved around a striking pink and orange colour combination. This bold choice was intended to evoke energy. The early iterations were dynamic, eye-catching, and aligned with the playful spirit of the products.
However, early feedback from suppliers indicated that the bold colour scheme, while impactful, needed some adjustments to better align with the expectations of retailers. Recognising the importance of creating a design that would work across various product categories and retail environments, we returned to the studio to refine the look.
We simplified the design with a soft cream background adding pops of bright colours to provide visual interest without overwhelming the design. This adjustment struck the perfect balance between modernity and elegance, while maintaining the distinctive character of Hairy Coo & Co.
To achieve a high quality premium look we opted for litho printing to ensure consistent colour quality across all products. The addition of soft-touch lamination gives luxurious tactile experience and helps to protect the packaging. The final results look amazing, and the feedback has been great!
Hairy Coo & Co’s new brand identity is more than just the packaging, it is visible across all platforms and successfully captures the essence of what the business is all about, fun, creativity, and Scottish charm. Be sure to keep an eye out for their products in independent gift shops and museums across Scotland, or why not visit their stunning new shop in Dunkeld.
By taking the time to truly understand the essence of the Hairy Coo & Co brand and working closely with Sheila and Emma throughout the process, we were able to create a cohesive, distinctive line of packaging that resonated with both business owners and their customers. The project highlights the importance of thoughtful design and collaboration to create the best packaging for your business.
