5 Signs Your Signage Needs an Upgrade for 2026

Marketing Team • January 9, 2026

Is your signage still making the right first impression?

Signage is often one of the first touchpoints people have with your brand, yet it is easy to overlook once it is in place. As we move into 2026, now is a great time to step back and ask whether your signage is still working as hard as it should be.

From shop fronts and wayfinding to exhibition displays and internal branding, here are five signs it might be time for an upgrade.


1. It looks dated


Design trends evolve, and what looked modern a few years ago can quickly start to feel tired. Outdated colours, fonts or layouts can unintentionally give the impression that your business has stood still. Refreshing your signage with a more contemporary design can instantly modernise how your brand is perceived.


2. Your branding has changed


If your logo, colour palette or messaging has been updated, your signage should reflect that. Inconsistent branding can be confusing for customers and weaken brand recognition. Updated signage helps create a cohesive, professional look across all touchpoints.


3. It no longer stands out


Signage should be easy to read and designed to catch the eye, even in busy environments. If your signage blends into the background, is difficult to read from a distance or feels cluttered, it may not be doing its job. Clear layouts, improved contrast and thoughtful use of materials can make a big difference.


4. It is showing signs of wear and tear


Fading colours, peeling graphics or damaged panels can negatively impact first impressions. Well-maintained signage shows care and attention to detail, while worn signage can suggest neglect. Upgrading materials or finishes can improve durability and keep your signage looking its best for longer.


5. It does not reflect your values


Many businesses are placing greater emphasis on sustainability and responsible production. If your signage materials or processes no longer align with your values, an upgrade offers an opportunity to make more environmentally conscious choices, from material selection to print methods.


Looking ahead to 2026


The new year is the perfect time to review your signage and consider whether it still supports your brand and business goals. Thoughtful design, quality materials and responsible production can help signage make a strong and lasting impression.



If you are planning an update for 2026, now is the ideal time to start the conversation.


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